During a world-wide pandemic that limited travel, marketing efforts were focused on expanding business profiles on the Long Beach Visitors Bureau’s web page, and guiding seasonal residents on how to maintain their holiday traditions while practicing social distance. Maximizing web design techniques, over 50 business profiles got enhanced from their 150px square, 72dpi, image to a professionally edited full width, 500px by 300px 300dpi showcase, to support the increase in online visitors navigating the local businesses on the Long Beach Peninsula.
In support of serving the community, the e-newsletter got an upgrade, the local athletics department brought their high school fundraiser into the digital realm, and local vendors launched their new venues by embracing take-out service as a way to serve customers where they were able to frequent and meet state regulations, so they could support small businesses through the holiday season.
